LSBU Business School are pleased to present a third instalment of its Professional Lecture Series. When lockdown began last year, we maintained our commitment to address the learning needs of our staff, students, local business communities & beyond by delivering a series of virtual lectures with the aim of providing professional training & insights. Given that we are still operating remotely and following on from the success of last year's lectures, colleagues from LSBU's Business School have come together to develop an insightful & engaging new programme to carry us through to summer 2021.
An opportunity open to all, and with the broad business community with whom we are engaged in mind, our aim is to support the community and facilitate networks, especially in light of how the pandemic has affected so many business owners. This is reflected in many of the topics we will be addressing.
'Data in funny places' with Dr . Dag Bennett, Associate Professor in Marketing, LSBU
Description: A story about how some publications came out of finding data sources in rather unexpected places. In the confusing world of big data, and all the analysis tools that have been developed to visualize them, it can sometimes pay off to follow hunches to track down useful eye-opening data sources. In this talk I'll give a couple of examples of rich data troves that serve to answer research questions in intriguing ways.
1pm - Welcome & Zoom functionality
1.05pm - Lecture: 'Data in funny places'
1.35pm - Q & A plus Networking
2pm - Close
This event will be delivered online using Zoom. The joining instructions will be emailed to you the day before the event takes place.
To check out the other event in the LSBU Business School Lecture Series, click here.
Dr. Dag Bennett is an associate professor in marketing, with interests in behavioural brand loyalty, market structure modelling, and marketing in emerging markets. He is also the director of the Ehrenberg Centre for Research in Marketing, which was set up at LSBU by Professor Andrew Ehrenberg in 1993. Since then academics in London and The Ehrenberg-Bass Institute at the University of South Australia have continued to work with a large number of companies to address critical issues in marketing.
Dag is a proponent of the principles of Marketing Science, and teaches the laws of marketing to final year students, Masters students and marketing executives. After graduating from Indiana University (USA), Dag spent fifteen years in industry before becoming an academic. During that time he gained national and international experience in brand management, brand identity, B2B marketing, and integrated international marketing.
He has an MBA in Marketing, and International Business (Indiana), a PGCHE and completed his PhD in 2005. He is a Fellow of the HEA, the RGS and the CIM. He is a member of the European Academy of Marketing, the American Marketing Association, and the Australia New Zealand Marketing Academy (ANZMAC).